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Guest Experience Optimisation

guiding your brand in the right direction

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I help you understand what works, what doesn’t, and where to go next.

I can analyse all aspects of your guest experience to help you find the best way forward:
 

• Visual identity: logo, colors, typography, icons, and all your brand's graphic elements.
 

•  Communication materials: print, web, signage.
 

• Storytelling and brand positioning.
 

• Online presence: website, social media, Google Maps and booking platforms.

• On-site customer journey and experience.

Improving your brand starts here: taking time to reflect, realign, and build a stronger, more meaningful connection with your audience.

Whether you have a specific challenge that needs expert guidance or you’re already performing well and want to take your brand and guest experience to the next level, I suggest tailored solutions to make your hospitality stand out.

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Targeted Review
"Houston, we have a problem..."

You’ve spotted a challenge in your guest experience: perhaps online discovery is tricky, the booking process feels cumbersome, or certain on-site elements like the main entrance or signage create friction. I step in to review this specific area, walking in your guests’ shoes to uncover solutions your team might not see. You’ll receive clear, actionable recommendations to smooth the experience and ensure it reflects your brand promise.

What's the process?

This Targeted Review is for you if...

• You’ve pinpointed a friction point in your guest journey and need expert solutions.
• Guests have trouble finding your property online, booking, or navigating on-site.
• You want an outside perspective to refine and simplify a specific part of the experience.
• You’re aiming to remove obstacles and make that touchpoint feel seamless and enjoyable.
• You want to ensure every interaction aligns with your brand promise and premium standards.

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Complete Review
"Let's experience your brand the way your guests do."

Your guest experience defines how your brand is remembered. I review every step of the journey from online discovery and booking to the on-site experience. Walking in your guests’ shoes, I identify what works, what creates friction, and where we can elevate the experience. You’ll receive clear, actionable insights to make it feel seamless and premium.

What's the process?

This Complete Review is for you if...

• You want to improve your brand identity, social media communication, or the overall guest experience in your hotel or restaurant.

• You are unsure where to start and need clarity on your brand strategy.

• You would like an external perspective on your customer journey, both online and on-site.

• You prefer to handle things yourself but need expert brand guidance to reach your next star.

• You would feel more confident with a hospitality specialist by your side.

• You value feedback, tips, and best practices from someone who knows the industry.

Together we build a strategy that is fully adaptable to your goals. Let’s discuss the best approach for your brand.

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Ready to take the next step?

If you already know what you need, whether it’s a full brand identity, refined visual elements, or strategic storytelling, you’ll find the right solution on my services page.

Lars, Château Haute Roche

“A big thank you to Capucine for her professional support. Her expertise, great rigor, and artistic sense have been of tremendous help throughout our partnership, which is only just beginning."

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©2025 The Branding Expedition - Mentions Légales

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