Nice to meet you, I'm Capucine.
Brand designer with a passion for hospitality.
Let me share a short story…
About ten years ago, while traveling through New York, I stayed in someone’s home rather than a hotel. What started as a simple stay became a meaningful exchange, and my fascination with the art of hospitality began. I discovered that true hospitality is about generosity, trust, and above all, human connection.
A few years later, I moved to Sweden and spent nearly four years immersed in Scandinavian culture: another life-changing experience that shaped my perspective. Their sense of harmony, simplicity, balance and attention to detail became an essential part of my design philosophy.
Through my travels, I realized that the success of any hospitality experience often begins long before the guest walks through the door. The first impression comes from its identity: its logo, brand identity, website, booking platforms, and social media content. That’s what shapes emotions and decisions. That’s why they choose your place for their stay.
Initially a UX/UI designer in a design agency, I decided to focus on what truly inspires me. I became a brand designer dedicated to creating visual identities for hotels, guesthouses, vacation rentals, restaurants, and other exceptional places across France and Europe.
Ready to start this journey together?
Together, we hold the keys to…
Elevating your brand to a premium level
Building lasting loyalty with your guests
Designing an immersive experience for your clients
Your brand’s compass:
why working with a specialist matters
• Whether you are opening a new property or running an established business, I help you choose the right timing so we can work comfortably and efficiently.
• With full transparency, you’ll know the process, timeline, and costs upfront — no surprises.
• We focus on what matters most, diving into your brand and story, while you can delegate parts of the project to lighten your workload.
• As I get to know you and your team, we maintain a warm, human approach while elevating your brand to a more premium level.
• We ensure your brand speaks to the right audience, confirms your positioning, and stays consistent across visuals, words, and gestures — in both French and English, and ready for future translations.
• Our strategy adapts to your needs and seasonal schedule, whether we work remotely, on-site, or both.
• Together, we create an effective, tailored strategy that truly reflects your vision of hospitality.
